ANNOUNCEMENT

Hexaware Positioned as a Visionary in the 2026 Gartner® Magic Quadrant™ for Custom Software Development Services

Gartner, Magic Quadrant for Custom Software Development Services, By Jaideep Thyagarajan, Ryan McKinney, Nathan Davie, 28 September 2026. Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Hexaware.

Digital Experience Platform

What is a Digital Experience Platform?

A Digital Experience Platform (DXP) is a software solution that enables businesses to create, manage, and optimize digital experiences across multiple channels. It integrates various tools like content management, personalization, analytics, and customer data to deliver seamless and engaging interactions. DXPs help organizations unify their digital presence, ensuring a consistent user experience across websites, mobile apps, social media, and other digital touchpoints.

How to Choose a Digital Experience Platform?

Selecting the right DXP depends on your business needs, scalability, and integration capabilities. Consider factors like ease of use, flexibility, personalization features, AI-driven insights, and omnichannel support. A good DXP should integrate with your existing tools, support future growth, and enhance customer engagement. Evaluating vendor reputation, security, and ongoing support is also crucial in making an informed decision.

Benefits of Digital Experience Platform

A DXP enhances customer engagement by delivering personalized and seamless experiences across digital channels. It improves efficiency through automation, streamlines content management, and provides data-driven insights for better decision-making. Businesses benefit from greater agility, improved brand consistency, and the ability to adapt to changing customer expectations. Ultimately, a DXP drives higher customer satisfaction and business growth.