The world of fashion has been forever changed by the digital revolution, increased retailer competition, global economic factors, and the pandemic, and traditional wholesale ecosystems and networks have struggled to keep up.
Our client, a global fashion-tech company, saw the need for a digital product that could replicate the in-person showroom experience while offering unique, fully customizable, on-brand shoppable experiences for luxury wholesale buyers, media, and VIPs.
Hexaware partnered with the client to design and implement a multi-tenant digital experience platform that allowed luxury brands to establish immersive, personalized online showrooms with on-brand experiences in just a few clicks. With an array of features, such as 360-degree virtual tours, interactive shoppable videos, AR, 3D rendering, and live streaming, it paves the way for enhanced customer experiences and a metaverse-buying future with digital twins.
Key Business Benefits:
- Onboarded 3-major brands in a month post launch
- Rapid launch of new collections in under a week
- 30+ luxury brands onboarded in the first year
- $14 million revenue in the first year
