Client
Our client, a leading stock exchange firm in the UK, stands as a stalwart institution boasting a valuation of more than a quarter billion. With a dedicated workforce exceeding 5000+ employees, the exchange plays a pivotal role in the financial landscape of the UK with a reputation for stability and resilience.
A leading stock exchange firm in the UK
Challenge
In the dynamic realm of stock exchanges, data reigns supreme. As the lifeblood of decision-making, real-time market insights empower firms to navigate the complexities of financial landscapes. In this fast-paced environment, accurate and timely data was unavailable to our client’s customers because of a few challenges they were yet to overcome.
Navigating its website and information architecture
Our client faced multifaceted challenges for seamless digital operations. Chief among these hurdles was the issue of poor user experience and information architecture.
As the heartbeat of their global financial transactions, our client’s website and data landscape demanded an efficient structure. However, its framework fell short, leading to suboptimal user experience.
Siloed data and communication
Within the labyrinth of our client’s digital estate, a noteworthy challenge loomed large—underlying platforms with siloed architecture tenets.
The siloes obstructed the flow of data and communication. The company’s multiple web platforms operated as isolated entities, preventing the integration of information for critical decisions. Breaking down these silos was imperative for our client to foster an interconnected digital environment.
Lack of optimal interconnectivity
A critical facet lies in achieving robust interconnectivity across a vast digital estate. In the dynamic world of global exchanges, where split-second decisions can shape financial outcomes, any lapse in connectivity could result in a potential disaster.
The challenge extends beyond mere inter-platform communication; it encompasses the need for resilience against unforeseen disruptions. Whether caused by technological hiccups or external threats, the exchange’s website needed fortification to ensure a continuous and reliable service, minimizing the risk of downtime or data vulnerabilities.
Deciding on a course for transformation
In the face of these challenges, our client looked to chart a course toward digital transformation. Addressing poor information architecture, dismantling siloed platforms, and fortifying interconnectivity are not isolated endeavors but integral components of a holistic website and data sharing strategy.
The success of this transformation hinged on their ability to navigate the complexities of its website and digital landscape, integrating cutting-edge technologies, and strategically blueprinting architecture that will propel it into a new era of efficiency, resilience, and user satisfaction.
Solution
Adobe: Transforming the website and data landscape
Transformative data-sharing website
A powerful web platform fostering impactful data exchange for collaboration and informed decision-making.
Atomic design principles
We redefined our client’s unified web architecture and introduced atomic design principles, unleashing business agility.
Redesigned information architecture
Our client and its sub-brands have undergone a transformative shift to redefine user experiences across the spectrum.
Onboarding sub-brands to a unified platform
We seamlessly integrated sub-brands onto a unified platform. This strategic move ensures a consistent and cohesive cross-brand experience.
Experiential analytics implementation
Consumer journey optimization takes center stage with experiential analytics. Our client uncovered new capabilities for insight generation and refined user experiences.
Superior authoring experience with AEM
We elevated content creation with a superior authoring experience using Adobe Experience Manager (AEM).
Contextual search using elastic search
Experience a new dimension in search functionality with our contextual search powered by Elastic Search, where precision meets speed.
Benefits
Our client could step into a digital realm where user experience takes center stage. Our redesigned online portal invites their customers to explore a seamless and intuitive journey, ensuring easy access to primary and sub-brand pages.
With a streamlined content strategy and enhanced search capabilities, we’ve curated an immersive digital space.
- Enhanced Information Architecture & Navigation: Every primary and sub-brand page is easily reachable and accessible to grow meaningful engagement and delight customers.
- Redefined Content Strategy: Streamlined number of site pages by 97%, 6000+ pages to 170.
- Improved tagging and contextual search functionality.
- Frictionless access to sub-brand sites.
- Seamlessly integrated business tools such as regulatory news service (RNS), Una vista, and share price tacker.
- Improved forms: Simplified and contextual form submission experience with enhanced security.
- Accessibility standards compliant with Web Content Accessibility Guidelines (WCAG) 2.1 at the AA level.
Summary
Initiating a dynamic brand initiative, our client underwent a digital transformation. Hexaware evolved the brand’s website experience. The impact was:
- Strategized, built brand unification leveraging an extensible & reusable component library.
- Customer Satisfaction at 98% with accolades across the board.
- Digital engagement growth at 28% (~1 year)
This transformation makes our client’s website and insights more user-friendly, so customers can easily find what they need. Beyond the surface, it’s a boost for the brand, making the company more flexible.
