Client
Our client is a pioneering fashion technology company. The company is transforming the fashion landscape for luxury brands, particularly in managing their global presence. Ultimately, they redefine the relationships between luxury brands, retailers, and consumers, with digital innovation as their driving force.
40+ Luxury Brand Partners
Challenge
The Business Challenges
The speed of digitalization has heightened retailer competitiveness. But our clients were headstrong in their vision. As unprecedented challenges came about by the pandemic, various global economic factors unearthed an opportunity rooted in the emerging world of immersive media.
Riding the wave of digitalization, our clients looked to build an innovative metaverse channel designed to streamline luxury wholesale networks worldwide. Tangled in a worldwide pandemic, our client sought to transform the buying experience for its partners and their clientele.
Apart from dwindling sales in the pandemic, some challenges they looked to address with the immersive online showroom were:
Lack of Digital Customer Engagement
The lack of interactive and personalized digital environments was resulting in reduced customer interest and lower conversion rates.
Outdated Online Shopping Experience
On digital channels, luxury fashion brands relied solely on static images and prerecorded videos, whereas its buyers were accustomed to an intimate in-person experience for assessing the fit, style, and appeal of each garment.
Disconnected Social and Leisure Activities
The social aspect to shopping was missing in regular online environments. Social interactions such as sharing shopping experiences with friends, were limited.
Fusion of Brand Attributes with Online Channels
Building a strong brand identity needs more than just showcasing products. Our client’s partners were missing out on opportunities to impress its clientele with an intricately crafted online experience.
Luxury Fashion’s Global Market Accessibility
Expanding into international markets was daunting. Language barriers, cultural differences, and the plentitude of buyer preferences were significant obstacles, limiting the global reach of our client’s luxury fashion partners.
Our client wanted to build a digital product that could replicate the showroom experience online while allowing for a unique, fully customizable brand experience.
Solution
Adobe Experience Manager: Building the Metaverse
Adobe reshapes the narrative for digital initiatives. For our client, by leveraging its cutting-edge platform Adobe Experience Manager, we could build a realm for luxury fashion to be ushered into a new era.
Adobe’s robust suite of tools empowered us to craft immersive 360° virtual tours, interactive shoppable videos, and seamlessly synchronized virtual and physical orders. The integration of AR and 3D rendering technologies, along with the creation of VR immersive showrooms, elevated the experience for the fashion technology brand’s clientele.
It helped us redefine online interactions, transforming brand engagement and changing the way people experience high-end fashion on the virtual stage.
Designing the Immersive Online Showroom
Hexaware assisted in designing the experience and bringing to life our client’s digital experience.
We built a multi-tenant immersive digital native experience to deliver journeys for luxury designer brands. By partnering with our client, they could now launch customizable virtual showrooms and enable personalized brand interactions.
A key requirement was full customization, allowing their partners to craft their own distinctive brand interactions. This meant tailoring the platform to accommodate the unique preferences of each adopter, ensuring a personalized and engaging encounter for its clientele.
The vision extended beyond a conventional digital showroom, aiming to serve as a foundational element for a metaverse shopping concept. This forward-thinking approach leveraged digital twin technology, replicating real-world products and spaces in a virtual environment.
Our solution offered the following features:
- Immersive 360° virtual tours for curated collections
- Fashion collections turned into clickable videos/images, with virtual touchpoints
- Cross-platform customizations and templates to power purposeful brand gravity
- Digital twin concept for virtual product replicas and uncompromised brand interactions
- Sophisticated navigation and user pathways
- Multiple currencies and regionalization
- AR and 3D rendering
- VR immersive showrooms
- Live streaming and chat
Benefits
The future of luxury, made possible
The partnership with Hexaware was instrumental in helping our client translate their vision of a luxury fashion metaverse into a reality.
- Within a month of the launch, our client smoothly onboarded two leading luxury brands
- The platform can launch new seasonal collections in less than a week
- 40+ luxury fashion brands onboarded to date
- Revenue generated in the first year was $14+ Mn
- Year two projected revenue expected to reach US $50+ Mn
Summary
Our client stands out amongst its luxury brand clientele for its easy onboarding for immersive online showrooms, offering an unparalleled platform for the presentation of seasonal collections.
The visionary solution built with Adobe Experience Manager addresses the friction across traditional business channels, positioning our client as a trailblazer in redefining the future of the luxury fashion wholesale experience.
As a global fashion technology company, they wanted to provide the fashion industry with a digital product that could replicate the showroom experience online.
By incorporating Adobe’s cutting-edge technology and Hexaware’s expert guidance, our client laid the groundwork to improve on its transformative metaverse experience.
