This Gulf States Digital Banking Features Radar, is the perfect tool for gaining an overview of the various banking features and functionalities currently offered in the Gulf States region (which includes Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates). You don’t have to be at the forefront of innovative features to make an impact. Why not start by assessing your competition and seeing what works for them. From there you can start to develop your own must-have functionalities roadmap, along with defining what differentiating features can work well for your customers. However, it’s important that you first have a clear understanding of your target group, stakeholders and brand promise, to make sure the features selected will resonate with your customers.
The Gulf States region has a rich heritage and rapidly evolving digital landscape, and is witnessing a unique confluence of an extensive expat community, traditional Islamic values and modern digital banking. This region is at a pivotal juncture where digital banking is not just about technological advancement but also about cultural diversity and tradition resonance. As banks in the region plan their innovation strategy, they have an opportunity to offer services that are not only convenient but also deeply rooted in the region’s rich heritage.
