Hexaware Strengthens Data Capabilities with Acquisition of Softcrylic Know More
Having a solid CRM strategy at the core of a company’s digital transformation journey is crucial in the face of rising customer expectations and fierce competition from an ever-evolving business landscape. Without a practical CRM approach in place, digital transformation initiatives would be ineffective at best.
Our customer, Enva, is a leading provider of recycling and resource recovery solutions and has a turnover of 280 million Pounds. With 1500 employees and 33 facilities across Europe, they were constrained by their laborious, manually intensive lead-to-cash processes. Additionally, the lack of a single source of truth impeded them from obtaining meaningful customer insights.
Hexaware, a Microsoft Gold Partner, delivered a unique end-to-end strategy to transform their sales and customer services by leveraging Dynamics 365 for customer engagement and implementing a Digital Sales Engagement Solution. The transformation process included a host of activities, including streamlining lead management, enabling dynamic pricing options and quicker customer onboarding, facilitating digital e-signing of service agreements through creating a mobile application, reducing the volume of credit notes, and establishing a comprehensive platform that gave them a 360° view of all customer data, among others.
The successful implementation helped Enva accelerate growth, drive customer engagement, and deliver personalized customer experiences. Watch Ian Featherstone, Chief Information Officer, Enva, talk about how Hexaware helped them maximize their lead generation volume, sales productivity, profit margins, process efficiency, and more.
