Challenges
Williams Racing manages a range of platforms to serve their fans around the world. With growing demands in the sports entertainment industry, Williams Racing recognized that they needed to adapt to reach the new generation of F1 fans. In order to engage and grow their fanbase, deliver engaging messaging, and provide a unique user experience, Williams Racing invested in building their digital experience and creating best of breed communications channels. According to Chief Growth Officer, Aidan Lyons, “The average Formula 1 fan is passionate about the sport and has a deep interest in the technical aspects of racing. Williams fans are more likely to adopt technology and use new media and communications channels and as a company we needed to evolve the way we communicate and market to them.”
